Describing Architecture

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URBAN GENERIC / De Gayardon Bureau


Film, 25:18min

De Gayardon Bureau with Riccardo Gambi and Betina Holt Haraldsen

URBAN GENERIC is a collection of images from tourist locations around the world organised by theme eg. Beach, Hotel, etc. with a disconnected band of place names at the bottom. The awkward similarity between the places and also the difficulty in identifying one place from another is quickly apparent.

Tourist towns show the extremes that place and memory can be eradicated from a context, stranger still is that this genericness is actively sought out by holiday goers. We believe that studying the appeal that lack of place offers furthers our understanding of the complexities of Memory and Place.